Events Manager

Key Responsibilities

Brand Partnerships & Collaborations

• Build and maintain relationships with cycling brands, sponsors, venues, local businesses and other relevant partners.
• Identify opportunities for collaborations, sponsorships and joint events.
• Coordinate partner requirements, brand visibility, activations and agreed deliverables.
• Ensure all events align with Moloko Cycling’s brand identity, values and commercial objectives.

Event Planning & Delivery

• Lead the end-to-end planning, coordination and delivery of all UK events.
• Develop an engaging events calendar, including group rides, community events, launches, brand activations and special collaborations.
• Manage event logistics, including venues, routes, timings, suppliers, equipment, staffing and registrations.
• Ensure every event runs smoothly, safely and to a consistently high standard.
• Oversee event-day operations, troubleshooting issues and adapting quickly when needed.

Community & Rider Experience

• Create welcoming, engaging events that bring the cycling community together and encourage new riders to get involved.
• Work with ride leaders, ambassadors and community members to deliver inclusive and enjoyable experiences.
• Gather feedback and identify opportunities to improve future events.
• Help grow attendance, participation and engagement across the Moloko Cycling community.

Marketing & Promotion

• Work with the marketing and social media teams to promote upcoming events and build excitement.
• Coordinate event communications, registration processes, attendee information and post-event follow-ups.
• Capture content opportunities and work with the wider team to maximise event visibility.
• Support the creation of event concepts that generate interest, engagement and repeat attendance.

Budgeting & Administration

• Monitor expenditure and manage supplier costs.
• Negotiate with venues, suppliers and partners to maximise value.
• Manage event schedules, registrations, attendee lists, supplier agreements and operational documentation.
• Track attendance, engagement, costs and other key performance indicators.
• Produce post-event reports, including feedback, learnings and recommendations.

Safety & Operations

• Coordinate appropriate risk assessments, emergency procedures and event safety plans.
• Ensure cycling routes, ride formats and event logistics are suitable for the intended participants.
• Work with qualified ride leaders and relevant suppliers to support safe, well-managed events.
• Ensure appropriate permissions, insurance and other operational requirements are addressed where applicable.

About You

• Experience in event management, ideally within cycling, sport, lifestyle, fitness, hospitality or community-led brands.
• Strong organisational and project management skills, with the ability to manage multiple events and deadlines simultaneously.
• A confident communicator who can build strong relationships with riders, partners, suppliers and colleagues.
• Creative, proactive and comfortable taking an idea from initial concept through to execution.
• Commercially minded, with an understanding of budgets, sponsorships and brand partnerships.
• Calm under pressure, adaptable and solutions-focused.
• Comfortable working flexible hours, including occasional evenings and weekends when events take place.
• Passionate about cycling, community and creating meaningful in-person experiences.

What Success Looks Like

• A consistent, well-planned calendar of high-quality Moloko Cycling events.
• Increased event attendance, repeat participation and community engagement.
• Strong relationships with brand partners, sponsors and local businesses.
• Events that are operationally smooth, safe, on-brand and commercially effective.
• A growing reputation for Moloko Cycling as a community that brings people together through great rides and experiences.

Why Join Moloko Cycling?

This is an opportunity to play a key role in shaping the events and community experience of a growing cycling brand. You’ll have the freedom to bring new ideas to life, build meaningful partnerships and create events that make people want to ride, connect and come back for more.